Optimizing a website to generate more leads and better rankings on SERPs is the art of Search Engine Optimization. It is a great way to improve brand awareness, and relationships with customers and increase your authority in your market industry. You can accomplish many goals, including brand awareness, traffic, conversions, user experience, and more, with the help of search engine optimization.
It’s essential to start the SEO process as soon as possible, but the truth is that it’s not always easy. SEO is not a one-time process, it needs your continuous attention.
What is an SEO Campaign?
An SEO campaign is a planned SEO strategy for optimizing a website to improve its Google SEO rankings. This strategy includes keyword research, writing content, optimizing the technical nature of your site, and executing off-page SEO activities.
For a successful SEO campaign, you need to consider many factors. If your campaign works well, it will result in increased traffic to your site from targeted customers.
Components of a Successful SEO Campaign
On-page SEO, also known as on-site SEO is the process of optimizing a webpage’s content, tags, and internal links to improve ranking on SERPs. This process primarily configures and matches the structural elements of a website with how a search engine reviews a website, against a search query.
On-page optimization includes:
- Removing HTML errors for better loading speed in all browsers
- Updating page titles, descriptions, and content with targeted keywords
- Adding meaningful Alt text to Images and Videos and
- Working on Core Web Vitals for a better page experience
- Adding more internal links to improve navigation
- Using Schema Markup helps search engines return better results for users
Off-page SEO is the process of all the things we can do outside a website to improve the SERP position. This process includes link-building, social media, content marketing, podcast, reviews, forums, and more. Performing these activities and techniques allows a site to drastically improve its relevance, authority, and overall trustworthiness.
Technical SEO is a very important part of the whole SEO process. It is a process of optimizing your website for search engines so they can easily access, crawl, interpret and index your website without any issues. Technical SEO audit includes Domain and URL Structure, Robots.txt, Navigation and speed, Structured Data Markup, XML Sitemap, SSL and HTTPS, 404 error, and more.
How to Create an SEO Campaign
In this guide, you’ll learn how to create an SEO campaign and what specific steps to follow to run successful campaigns.
Perform an SEO Audit
The website is the “Online Shop” of any online brand – so, it’s important to have checkups to ensure everything is in order. From the audit, we can know how the website is performing, what elements need to be optimized, and what opportunities you can capitalize on. An SEO audit identifies existing issues and opportunities on-site. Every SEO Agency or SEO specialist may take a different approach when going for the auditing process. There are many tools that can help you check what types of errors are there and what elements need to be improved.
The necessary and important things to check in SEO Audit:
Website Crawling & Indexing:
When you crawl the website search engines discover web pages, web page content, dead links, and other technical errors. If you want to know which pages, posts, and images Google has indexed, Type “site:your domain” in the search box and you will know how many pages are indexed on the SERP.
When conducting an SEO audit on any site, you have to invest some time into looking at its XML Sitemaps. It is a crucial SEO element that is used to display certain information on your website. You can manually submit your sitemap to Google from your Google Search Console.
Robot.txt errors are one of the most common technical SEO errors that appear on SEO audit reports. Robots.txt file gives you more control over search engines’ movement on your website. You can instruct search engines’ indexing robots to disallow access to particular files or web pages or control your robots.txt crawl delay.
You can use almost any text editor and create a robots.txt file but make sure the text editor will be able to create standard ASCII or UTF-8 text files.
- User-agent: Used to define a specific search engine crawler
- Allow: Indicates which content is accessible to the user-agent.
- Disallow: Used to specify which URLs should not be accessed by website crawling spiders and Google crawl robots.
- Sitemap: Used to point web crawlers and Google spiders to the XML sitemap.
- Crawl-delay: Allows administrators to specify how long the web crawlers and Google spiders should wait between each crawl request, in milliseconds.
Broken links, also known as dead links, are web pages that can’t be found or accessed by a user. The user will be disappointed and will probably leave your site. Perform SEO audit, find broken links and fix them.
Website performance monitors and measures how fast the pages of a website load and display in the web browser.
Site Loading Speed:
Site speed plays a very important role in gaining more organic traffic to your website. Low website speed negatively affects your website performance which is why you must use the proper tools to ensure your better site speed. Use PageSpeed Insights to check your website loading speed on Desktop and Mobile.
Core Web Vitals:
Core Web Vitals are the subset of Web Vitals that measure and evaluate the site speed, responsiveness, and visual stability of websites that Google considers important to measure end-user page experience on the web.
There are three Core Web Vitals:
- Largest Contentful Paint (LCP):
Largest Contentful Paint is a user-centric metric that allows you to measure the loading time of the largest visual element of a site. It represents how fast the main content of a web page is loaded. A poor LCP is influenced by your server’s response time, slow resource load times, and large amount of render-blocking JS or CSS.
- First Input Delay (FID):
First Input Delay (FID) is a user-centric metric that tracks the time from when a user first interacts with a web page. It measures how long the browser took to respond to the first user input event and the interactivity of a web page which means if a user did not interact, FID is not measured.
- Cumulative Layout Shift (CLS):
Cumulative Layout Shift (CLS) measures visual stability during its entire lifespan and how much the layout of a page shifts while loading which affects how users interact with the webpage. Your aim should be to keep the CLS score below 0.10 on all pages for desktop and mobile devices.
Mobile-friendly websites would become a ranking component in search engine algorithms and improve SEO. Responsive design allows your website content to flow freely across all screen resolutions and sizes and will give a seamless user experience. Make your website responsive for all types and sizes of devices.
Set a Clear Campaign Goal
Before you start your SEO campaign, you need to decide and set specific goals. It will bring focus and clarity to your strategy.
Set SMART goals,
Specific: Set real numbers with real deadlines
Measurable: Make sure your possible to track
Achievable: Set goals that you can achieve
Relevant: Ensure your goal is result-oriented
Timely: Include Time-frame, Evaluate progress and results
Overall, the main purpose of any SEO campaign is to increase visibility on SERPs.
Keyword Research and Competitive Analysis
Keyword research is the main aspect of any effective SEO campaign. Targeting high-intent, relevant and competitive keywords are one of the best ways to level up your chances of a successful digital presence.
Keyword-focused competitive research means checking out what your competitors are doing online, what keywords they are targeting, and what type of content they promote to get quality traffic. You can learn from both their successes and their failures. You can easily find out and decide your targeted keywords according to that. It will help you rank higher, get more customers, and drive more conversion leads.
Publish Quality Content
Search engines are constantly rectifying their search results, so it’s important to create content that is updated, relevant and useful. Great content will help you to rank higher and to get good quality backlinks from high-authority websites. Content like Frequently Asked Questions, How-to articles, images & videos, and press releases provide value to visitors and you can organically improve your SEO results.
Work on On-Page and Technical SEO
Perform On-page and Technical SEO audits to ensure that everything is working well or not. Make sure all of your meta descriptions and title tags match your targeted keywords. In addition to checking things like broken links, responsiveness, website speed, schema markup, and more. If you find anything that needs your attention, take action immediately.
Perform Link Building
There are many link-building strategies that you can follow to improve your domain authority. But remember, the backlinks that you obtain need to be relevant and a DoFollow link so that they pass link equality to your website.
Essentially, there are two types of links: 1) DoFollow and 2) NoFollow. Dofollow links describe that search engines crawl them and count them as votes of quality. These backlinks pass the authority from the referring website. It will allow Google and other search engines to point back to your blog or website. On the other hand, NoFollow links do not pass any authority onto the website it is linking to.
If you want to improve your rankings, then you may have to create content on somebody else’s website and get quality DoFollow backlinks.
Track Your Results
You’ve created your campaign strategy, done your research, published great content, and established your authority through high-quality backlinks, you might think that this is it, your job is done. No, it’s not. You have to check on every SEO metric like keyword rankings, backlinks, organic traffic, and conversions to make sure that you’re actually reaching your goals.
A good SEO strategy not only improves your brand’s image and exposure but also ensures that your business remains sustainable for a long time to come. One important thing is to get the best result, you need to carefully manage and continuously optimize your SEO campaign with updated google algorithms. If you are looking for a way to get the most out of your SEO campaign strategy, our experienced SEO professionals can help you maximize the results of your digital marketing campaign.