What is Schema Markup and How Does Schema Help in SEO?


The practice of increasing your content’s online visibility is known as SEO, which is widely used. One of the least used SEO techniques is schema markup, yet few people are familiar with it. Utilising this under-utilised technology can significantly increase the visibility of your material.

This article serves as an introduction to schema markup and how it may be applied to improve your website’s SERP ranking.

What is Schema Markup?

In order to help search engines read and comprehend the material on your website, you can add Schema markup, which you can get at Schema.org, to the HTML code. That appears to be much more difficult than it is. Schema markup is essentially microdata for search engines that produces more pertinent results on SERPs and perhaps greater visibility for your site because of the extra features and data that are directly displayed on the SERP. Although schema doesn’t alter how a website is crawled, it can alter how the content is presented.

By assisting search engines in comprehending the significance of the content they are pulling from your website, schema markup helps you boost your SEO efforts. You also have a better chance of reaching folks who are looking for a certain piece of information thanks to it. Overall, schema markup is quite helpful for giving search engines more details and enabling search engines to properly grasp your material.

What is Schema org?

In 2011, Google, Bing, Yahoo, and Yandex joined together to launch Schema.org. They develop, maintain, and advance standards for the usage of structured data on the web through an active community. A vocabulary is a word or group of words used in the schema as a tag or an identifier. The major search engines recognise a sizeable list of vocabularies that are maintained by Schema.org.

These vocabularies encompass the majority of recognisable concepts, including entities (a robot, a factory), relationships between entities (a factory produces robots), and actions (manufacturers).

The Use of Schema Markup in SEO

SEO and schema markup go hand in hand. A search engine’s capacity to crawl and index your website will be enhanced by schema markup. The better the outcomes of your SEO efforts, the quicker your pages get crawled and indexed. Your site pages rank higher in SERPs, which indirectly improves search results by strengthening snippets. Rich snippets increase the visibility of your website, which boosts click-through rates (CTRs).

Schema Markups are only present in less than one-third of Google search results, giving you a sizeable window of opportunity.

Rich Snippets

Schema offers a wide range of opportunities for enhancing your visibility in search results. For example, restaurants can indicate their 5-star reviews and have those results include them, entertainment venues can do the same with their event schedules, and courier services can promote their starting prices.

These additional details are referred to as “rich snippets” when they appear in search results. It’s vital to keep in mind that the Schema markup required to obtain rich snippets is not a fast cut to effective ranking, even though it has been demonstrated that they can increase CTR (click-through rate).

Use of Schema Tags

A website’s entire hierarchy of features and contents is marked up using structured data. The following are among the most typical things with schema markings:

  • Recipes
  • Events
  • Organizations
  • People 
  • Places
  • Articles
  • Books 
  • Reviews
  • Products
  • How-Tos
  • Q&A Pages
  • Music
  • Datasets
  • Job Postings
  • FAQs Pages
  • Videos
  • Articles

Schema can be used to convey more details regarding a certain item. A book might have properties for the “author,” “name” (title), “publication date,” “illustrator,” and other terms. Users will have a better search experience as a result of this information being presented in the search results. It’s likely that the itemscope and itemtype are related to the type of data you have on your website, regardless of what it is.

Because of this, websites using schema markup will perform better in search engine results than those without.

Structured Data Types


The most popular and advised method for structured data markup is JSON-LD. When manually editing the markup, helps to keep the code neat and orderly. It is also simple to build and validate JSON-LD markup using a variety of tools, including validation tools provided by Schema.org and Google.


The abbreviation RDFa stands for Resource Description Framework in Attributes. RDFa is essentially an HTML5 extension that was created to help users mark up structured data. RDFa is a W3C specification. External Website. This will open a new window. It is a web standard recommendation that may be used to chain structured data vocabularies together; this is especially handy if you wish to add structured data that extends beyond the bounds of Schema.org’s library.


A collection of tags called microdata seeks to make it much simpler to annotate HTML components with machine-readable tags. Within the “itemtype” and “itemprop” HTML elements, it highlights the items and values on a page.

How to Add Structured Data to Your Website?

The fact that you don’t have to learn any new coding abilities in order to use schema markup on your website is its strongest feature. Simply follow these easy instructions to use schema markup. Keep in mind that improving your ranking, your performance in front of users, and your performance in SERPs are all important.

Using the Google Structured Data Markup tool

  • Visit the Google Structured Data Markup Helper page. You may code your site’s schema markup with this tool.
  • From the list of possibilities, choose the kind of material or data you wish to markup.
  • Insert the page’s URL that you want to markup. “Start Tagging” should be clicked.
  • The elements to be marked up should then be highlighted and chosen.
  • You will be taken to the “tag data” page.
  • You can add additional elements to the markup list by using the list of data items and highlighting those items in your post.
  • Make the HTML. You will now see your page’s HTML code with the chosen appropriate microdata fields added.
  • You can now copy and paste the Microdata into your HTML code. If not, you may just download the code as an HTML file. You can copy-paste this file into your CMS or source code.
  • Select “Finish” from the menu.

Making use of Plugins

If you want to improve the search performance of your blog, there are various specialized plugins you can download and utilize to add generic structured data to your website. One open source program that can be used for WordPress sites is “Schema App Structured Data.” Your entire site will create schema markup and you can even go in and make your own manual edits.


Structured data is one of several SEO-related concepts that appear to be far scarier than they are. If you take the time to learn how to use it properly, it’s actually rather straightforward once you get to the bottom of it. Your website’s rankings will improve, it will get more visitors and conversions, and you might even get some respectable rich snippet real estate if you add structured data to it. Simply said, if you don’t use organised data, you stand to lose more.