The Ultimate Guide: Google AdWords is a Great Online Marketing Tool

Ultimate Guide To Google Ads 2022 | Google Ads Agency Sydney | Digitalzoop

When it comes to online advertising, Google AdWords is one of the most powerful tools available to businesses today. With its vast reach and targeting capabilities, AdWords offers businesses of all sizes the opportunity to connect with their target audience and drive results. In this comprehensive guide, we will explore the benefits of Google AdWords and provide tips on how to maximise your online marketing strategy.

These days it’s a plus point to have a bigger digital presence. You need more than a website presence to market your business online. It is widely known that Google Ads can rapidly increase your sales due to the considerable amount of buyer intent traffic it directs towards your landing pages.

What is Google Ads?

Google offers paid advertisements that appear on search engine results pages with the use of Google Ads. Google Ads is an online advertising tool that helps you attract people searching for products, services, or businesses like yours. Google Ads is one of the successful pay-per-click (PPC) advertising systems that can work for almost any type of business. Investing your time and money in an online advertising campaign is a great way to promote your business website online.

There are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if it can work for them or not. You always want to be on top of your customer’s minds after seeing your website. Targeting the right audience in online advertising is crucial for every business owner. Google Ads allows you to take advantage of the benefits of online advertising if you show your ads to the right people, in the right place, and at the right time.

Benefits of Google AdWords

Benefits of Google Adwords

1. Advanced targeting options

One of the biggest advantages of AdWords is its advanced targeting capabilities. Advertisers can target their ads based on a variety of factors, including location, language, device type, and even the time of day. This allows businesses to reach their ideal customer at the right time and in the right place.

2. Keyword research tools

AdWords also provides powerful keyword research tools that can help businesses identify the most relevant and effective keywords for their ads. With keyword research, businesses can ensure that their ads are shown to users who are actively searching for their products or services.

3. Cost-effective

AdWords is a cost-effective advertising solution as businesses only pay when someone clicks on their ad. Advertisers can set a budget for their campaign, and AdWords will automatically adjust bids to maximise the number of clicks while staying within the budget.

4. Robust analytics

AdWords provides detailed analytics and reporting tools that allow businesses to track the performance of their ads and campaigns. With this data, businesses can optimise their ads for maximum performance and adjust their strategy accordingly.

5. Wide reach

Google is the most widely used search engine in the world, with billions of searches conducted each day. This means that businesses can potentially reach a massive audience with their AdWords campaigns.

How to set up your Google Ads Campaign?

Set up your google ads campaign

1. Sign your Google ads account:

First, go to the Google AdWords website and sign up with your Google account. By signing up, Google will automatically take you through the process of creating your first ad campaign.

2. Set your campaign:

The platform offers many places to advertise online through the many Google services. Using a goal relieves your decision-making when you create a campaign in Google Ads. After deciding on your goal, you’ll be shown different types of campaigns that will help you to achieve your objectives. You’ve begun your Google ads by setting up your Google Ads campaign.

3. Campaign Goal:

Every campaign is designed to promote certain types of services or products. These are the available three types of campaign goals:

  •  Get more calls
  •  Get more website sales or signups
  •  Get more visits to your physical location

4. Campaign Type: 

Once you choose your campaign type, you can’t change a display campaign to a search campaign. Pay attention and make sure you pick the right campaign type for your Google ads.

  • Search Network Campaigns

    This type of campaign shows ads on Google search results pages when someone searches for a keyword related to the ad. These ads can appear at the top or bottom of the search results page.

  • Video Campaigns

    This type of campaign shows video ads on YouTube and other Google partner sites. It is a great way to engage with potential customers through visual storytelling.

  • Display Network Campaigns

    This type of campaign displays ads on websites, mobile apps, and videos that are part of Google’s Display Network. This allows businesses to reach a larger audience and increase brand awareness.

  • Shopping Campaigns

    This type of campaign shows product ads on Google Shopping, Google Search, and other Google partner sites. It is ideal for businesses that sell products online.

  • App Campaigns
    This type of campaign promotes mobile apps on Google Search, Google Play, YouTube, and other Google partner sites. It is a great way to increase app installation and engagement.

Each campaign type has its own settings, targeting options, and ad formats, allowing businesses to tailor their campaigns to their specific advertising goals and audiences.

5. Select your Geographic Area:

You have many options when it comes to selecting your user’s locations. If you’re a local business owner, you want to target local area people. If you’re selling your products and services to people throughout other countries, choose the likewise.

6. Set up Keywords:

The right keywords help attract valuable customers, increase click-through rates, and minimise your advertising costs. A keyword match type allows your ad to show on searches that are directly related to the meaning of your keyword. Select the right keyword match type for targeting potential audiences.

7. Broad match

It is a default match type. Google will show your ad whenever a user’s search query includes any word in your key phrase, in any order.

8. Phrase match

With phrase match, Google may show your ad whenever a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that keyword phrase.

9. Exact match

It is the most specific keyword match type. Your ad would only be eligible to show up when a user searches for an exact keyword. Using an exact match can reduce unwanted costs and keep conversion rates high, but you have to do proper keyword research for that.

10. Create an Ad:

This is the highlight section of your Google ads. Writing ads can be extremely frustrating because you need to fit all your ad copy into a given character limit. But, you have to write effective Google ads that will bring you higher traffic, higher click-through rates, higher Quality Scores, and higher conversion rates.

In your ad, there are three sections: Headlines, Descriptions, and Destination URL

First thing, you’ll need to write three catchy headlines for each ad, which will appear together at the top of your ad, above your website link

Then, you only have to write two descriptions for each ad to run below your catchy headlines. This is your chance to write an impactful summary of your business.

Choose the relevant destination URL (a landing page) that people reach when they click your ad.

11. Set Your Budget:

Here, you have to decide your daily budget for your ad. You have to choose a daily budget for each of your ad campaigns based on the average amount that you’re willing to spend on your advertising goals. Your average daily budget indicates how much amount you are roughly comfortable spending each day over the month.

Once you start to track the results from your campaign, you can set and edit your ad budget at any time.

12. Set up Conversion tracking:

To set up your ad conversion tracking, Google Ads gives you the below options:

  • Website: Track actions on your website
  • App: Track actions on your app
  • Phone calls: Track call leads from your ads
  • Import: Import conversions from another source

By following these steps, you can set up your Google ads campaign.

Why You Should Use Google Ads To Grow Your Business

Google advertising benefits all businesses that rely on online traffic to make sales. With Google Ads, you can attract the right audiences and boost your website traffic. Find out a little more about the main benefits of Google AdWords.

  • Re-marketing
    Re-engage visitors who have previously interacted with your site but did not convert.
  • Fast Results
    Get your ads live quickly and start seeing results almost immediately, unlike organic SEO which can take time.
  • Budget controls
    Set and control your budget to ensure you are spending within your means.
  • Local Advertising
    Target local customers with precision, making it easier for small businesses to compete.
  • Scaling Profitably
    Easily scale your campaigns as your business grows, ensuring sustainable growth.
  • Level Competition
    Compete with larger businesses by appearing alongside them in search results.
  • Measurable Result
    Track the performance of your ads in real time and make data-driven decisions.
  • Better conversions and ROI
    Optimise your campaigns for better conversions and return on investment.
  • Increases Brand Awareness
    Even if users don’t click on your ads, just seeing your brand name at the top of search results can increase brand recognition and trust.

Are you considering making online ads part of your marketing strategy? Our Google Ads services make it easy to get your ads up and running. We help businesses to promote their brand, products, or services online by using the Google Ads platform. At Digitalzoop, we help countless businesses run profitable Google ad campaigns. Contact us today.