Nowadays users have multiple devices and online channels to consume information. As the digital world disrupts many formerly tried-and-true marketing channels, content marketing has become very important for every business.
Many businesses don’t pay enough attention to their content strategy but it’s an unparalleled part of the field of Digital Marketing. As marketers, we have to make sure that content creates value for the brand as well as the user. Creating engaging content is the key to building links, attracting visitors, making money online, and achieving all your marketing goals.
What is Content Marketing?
Content marketing is all about creating and publishing valuable and relevant content via online channels like blogs, social media, apps, and websites that your customers and audience find useful. It focuses on building relationships and loyalty by providing relevance to its users. Content marketing takes time and effort but it’s beneficial for achieving your brand goals in the long term.
Whether you choose Social Media Marketing or Email marketing, you always need relevant content. Unlike other forms of digital marketing (like paid advertising), content marketing can continue to deliver for your business over the long term. It can drive traffic, brand awareness, and leads for years.
Types of Content Marketing
Many different types of content marketing options are available out there. You can’t just randomly pick any of them and hope for the results. You have to figure out what your target audience will value and determine which type of content marketing tactics will work best.
Blog posts are one of the main types of content marketing. They improve brand awareness and increase customer engagement. It is a great way to educate your website visitors and inspire them to learn more about your brand. Tools like WordPress come with the latest features and can help you build a blog in a couple of minutes. The more detailed your blog post is, the more it is likely to get the leads your business wants. Optimized, high-quality blog posts will perform well on SERPs and give a boost to your SEO ranking.
Email marketing is the act of sending a commercial message (discounts, events, offers) to promote your brand using email. An email has a higher conversion rate per session and produces the highest ROI of any marketing channel. You can use email marketing to remind your customers about your products or services. You can send offers and discounts by mail to create brand awareness and user engagement.
Infographics and Images
With Infographics and Images, you will be able to properly explain your solutions. It is a creative way to increase your brand’s authority on a given subject. This TOFU content can easily present your brand information, create awareness and quickly attract a wide audience. They make complex concepts easier to understand and digest. Simple, impactful, and meaningful infographics are easier to understand and digest.
Social media is one of the most dynamic types of content marketing With all the different platforms – and different audiences on those platforms. Most of your visitors have used a social media site to research new businesses and products. Publish your content on all social media platforms LinkedIn, Instagram, Twitter, Facebook, or wherever your target leads are. Create an effective Social Media Marketing strategy and generate direct traffic to your website from your posts.
Video content can be expensive and time-consuming, but it is in demand among many customers. Videos get more views than just text and pictures combined. You can create videos on your products and include a text introduction to help users better navigate their way to what they really want to see. Lastly, add a link to your website and product for further contact. People are more likely to watch a 3-minute video than read a thousand-word article.
Podcasts are digital audio files that are distributed online. Listeners tend to stick around, as long as your content is interesting and valuable. Use your professionally composed podcast to bring more awareness and lead to your brand. You can provide information to your users from a podcast while they’re cooking, driving, or running. Also, Podcasts are helpful to open up new revenue streams by working with sponsors or using affiliate marketing and generate leads and awareness for your brand.
Case studies are a highly effective way to represent the quality of your products or services, by using real-life examples. Customers like case studies because they can see how the results you’ve produced and how your products or services are working in real time. By showcasing your satisfied customers, you can convince your upcoming visitors that you can deliver positive results for them.
It doesn’t matter what type of content you are sharing on your digital channels. If your target audience engages with your brand, you’re on the right path!
Content Marketing Funnel
The content marketing funnel is a customer-centered step-by-step process that helps a brand to attract potential customers and guide them through their journey. There are three recognized stages of the content marketing funnel.
- Top of the Funnel (TOFU)
This is the first stage of the buyer’s journey and It is designed for creating awareness about services and products. In this stage, you have to search for as many leads as possible. The purpose of the TOFU stage is to familiarize the audience with your brand. You can create awareness through blogs, events, Infographics, and other types of content to attract your potential customers.
- Middle of the Funnel (MOFU)
Marketing actions are performed during the middle section of the buyer’s journey. This is known as the Evaluation or Consideration stage. MoFu is generally more focused on solving specific problems. In this stage, your visitors are beginning to consider your brand as one possible option. You can provide your product or service information using case studies, email marketing, etc.
- Bottom of the funnel (BOFU)
As the funnel moves further, your initial prospects are now ready to buy your products or service. This is called the Conversation or Purchase stage of the funnel. You can create content about your product discounts and offers, and add testimonials or reviews to close the deal.
Benefits of Content Marketing
Instead of pitching your services and products directly, the goal is to provide valuable, relevant content to your users and drive profitable user action. Content marketing ensures that your brand doesn’t get lost in the crowd. Here are the reasons why you should invest in Content Marketing.
Build Brand Awareness
Most likely people purchase from a brand they recognize and trust, so improving your Brand awareness is very important nowadays. Quality content gives you the opportunity to show your users who you are as a business and what your brand represents. Content marketing can help your business in building brand recognition. You can increase your brand visibility by providing high-quality, well-researched information to your consumers. Over time, you will earn the trust of your audience and stay top-of-mind until they are looking for the solutions that you offer.
Boost Your Website Traffic
Content marketing that your users will appreciate and enjoy can help increase website traffic for your business. Publish quality blog content that is engaging and effective can help you bring more traffic to your site. It proves that companies that published more blog posts per month got more traffic than those that only published fewer posts.
Drive More Sales
Awareness and traffic are great, but conversions that drive more sales are even better. Every piece of content you create can be a conversion opportunity like a contact form, sign-up form, and many other CTAs. You can easily engage or interact with your customers, gain their trust and drive sales.
SEO Ranking Factor
One of the most noteworthy benefits of content marketing is better search engine ranking. Google has revealed that content is very important for any website and it is the top SEO ranking factor overall. Creating valuable content is not only good for brand awareness, but it’s also good for SEO. With SEO you can also increase your EAT rating, which stands for expertise, authority, and trustworthiness.
Content Marketing is one of the most cost-effective ways to connect to your audience. It is cost-effective, but that doesn’t mean it’s free. You can decide what amount you are willing to spend. There are many low-cost content marketing options available from social media to blog posts. You can use these methods for growing audience engagement, developing your brand presence, and driving sales.
More Social Traffic
Many readers will follow you on social media channels so they can stay up to date on future articles that you write. People will also share your content if they find solutions in your content. When a reader finds your content helpful, they share that content with others and you will gain more followers on social media platforms. Over time, you’ll earn more traffic from social media as a result.
Making consistent content that resonates with your target users and has the highest reach across digital channels can be more challenging. We at Digitalzoop simply understand all your business goals and create effective content marketing strategies that will meet all your business requirements. With the best content marketing specialists, SEO experts, and digital marketers as part of our marketing team, we create solutions that help increase your audience reach & drive business sales up.